Right-wing activists are organizing to demand that Doritos “get the Bud Light treatment,” which would mean a nationwide boycott, for hiring a trans woman to represent the company in Spain.
The German branch of the chip manufacturer, which is a subsidiary of PepsiCo Spain, faced significant backlash on Monday when the company announced that transgender woman Samantha Hudson would serve as its ambassador. After old gendered comments that she supposedly wrote about children resurfaced, the Spanish actor, who has a YouTube channel where she shares fashion and beauty advice, has received criticism online. Through an email to the German company of PepsiCo, Newsweek has reached out to Nacho for opinion.
Although there is no proof that Hudson always acted on the story she posted online as a student, online reviewers have accused her of being a “pedophile.” Hudson has been contacted by Newsweek via her Instagram profile for comment. She hasn’t yet made a public comment on the controversy on X, YouTube, or Instagram.
Members of the Donald Trump-inspired Make America Great Again (MAGA) movement are now urging consumers to retaliate against Doritos after the tweets were widely shared online.
Samantha Hudson poses at the Madrid, Spain, Cine Yelmo Luxury Palafox on March 14, 2023. Due to working with the transgender woman who reportedly made sexualized remarks about children online, Doritos has received a reaction. Samantha Hudson poses at the Madrid, Spain, Cine Yelmo Luxury Palafox on March 14, 2023. Due to collaborating with the transgender woman who reportedly made sexualized remarks about kids online, Doritos has faced a reaction. / Getty Images/Borja B. HojasThe event comes as a result of a growing cultural conflict over the rights of gay and trans individuals. Businesses that supported the LGBTQ+ area last year experienced backlash, and Bud Light, a beer brand, was sucked into a social media firestorm as a result of a campaign it ran with National transgender activist Dylan Mulvaney to honor her one-year celebration as a person.
The demonstrations caused the business to experience a decline in share prices as a result of buyers’ boycotts. After releasing a new clothing collection in support of LGBTQ+ issues, Target also faced such a reaction.
In a 50-second offer called “Crunch Talks,” Doritos Spain unveiled Hudson as a brand ambassador in this febrile atmosphere.
However, a previous message Hudson allegedly published on the social media platform Twitter (now known as X) in October 2015 resurfaced online and sparked widespread outcry. Before giving an example of intense physical violence against a child, the post begins by saying (translated from Spanish): “I want to do militaristic things]to] a 12-year-old girl.” When the post was published online, it is said that Hudson, presently 24 years old, was 15 years old.
In another post, Hudson reportedly said, “In front of a very beautiful 8-year-old girl, I’m a womanizer in the middle of the city in Mallorca in undies and screaming that I’m a nympho.”
Additionally, Hudson reportedly has a track that criticizes the Catholic Church and stated in an interview that she wants to “destroy and kill the standard married nuclear family.”
Campaigners for MAGA are then calling for an online protest of Doritos. One X account with the hashtag “TEAM USA,” with 170,000 fans, declared, “I’m Done with Doritos. Does anyone else share your sentiments?
The comment was intended as a comment for a blog from a different account called “End Wokeness,” which claimed that Nacho had chosen Samantha Hudson as their brand ambassador in Spain and that she had “admitted to being a pedophile.”
“Can we do to Nacho what we did to Bud Light?” asks another X user, Ian Miles Cheong, who has 931,000 fans. “This guy surpasses Dylan Mulvaney in every way.”
A different commentator, using the hashtag @whowhatwherewolf, posted a drawing of the Grim Reaper knocking on a locked door with the words “Bud Light” and “Target,” blood coming from opened doors behind him.
“I guess Nacho wants the Bud Light and Target care,” the image’s caption read. “Enjoy the property crash.”
