Hyundai will collaborate with acclaimed city designer Corie Mattie aka “LA Hope Dealer” to make an artwork assembly that characteristics letters of support written to gay children as part of the event. A writing station will be set up where GLAAD guests can write letters to queer Oklahoman youth, further enhancing the impact. For every letter collected, Hyundai will donate$ 10 to GLAAD to further fund their youth outreach. Additionally, Hyundai and Mattie will collaborate to create vehicle wraps that are inspired by the letters collected for the and. These wrapped vehicles will be displayed in upcoming Pride Month exhibits.
” For nearly a decade Hyundai has stood as an advocate alongside GLAAD as a proud sponsor of the GLAAD Media Awards”, said Erik Thomas, director, experiential and multicultural marketing, Hyundai Motor America. Hyundai is constantly looking for creative ways to increase LGBTQ+ voices at the awards shows while also incorporating our newest vehicles in a thoughtful and meaningful way.
As a presenting sponsor of the GLAAD Media Awards, Hyundai Motor America’s continued support of the LGBTQ+ community allows our work to amplify inspiring LGBTQ+ voices at the event and truly contributes to GLAAD’s work to increase acceptance year-round, according to Sarah Kate Ellis, president and CEO, GLAAD. The brand’s commitment to supporting our community in real and inspiring ways is reflected in Hyundai’s commitment to the promotion of LGBTQ+ artists at the GLAAD Media Awards.
Hyundai will also collaborate with LGBTQ+ musical performer David Archuleta to perform live during the Afterparty in keeping with GLAAD’s commitment to the promotion of creative arts of all kinds. The sponsorship also extends across digital, social and earned media opportunities. The GLAAD Media Awards will begin streaming on Hulu on March 29.
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent . For more information, visit .
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SOURCE Hyundai Motor America
