On Thursday, April 11th, GLAAD, in collaboration with Olivia, a global promotion, marketing, and public relations firm, launched a powerful global digital campaign, “Protect This Kid,” in support of LGBTQ youngsters.
2024 has not been an easy time for LGBTQ people, children particularly. Over a significant amount of which destination trans junior, the death of 2STGNC+ Oklahoma young scholar, and an election season that has been shown to be. In an effort to distribute love and acceptance, “Protect This Children” was created to combat this propaganda.
“Protect This Children” comprises short film conversations and childhood pictures of out Gay soldiers across media and entertainment including: Beanie Feldstein, Chris Mosier, Daniella Carter, Margaret Cho, River Gallo, Ryan “R. K.” Russell, Sherry Cola, and Yvie Weirdly.
Anti-LGBT activists have spewed lies for too long by falsely claiming that Gay people are children’s enemies and that they have erased Gay youth’s needed for relevant articles that they can connect to and be inspired by. GLAAD President and CEO Sarah Kate Ellis stated that Olivia has assisted us in closing that crucial gap by creating a proper campaign that draws on the power of famous voices and the real-life experiences of queer trailblazers to help youth. “The gay adults we celebrate and revere were once children, too, and through this battle, we remind the earth that when we take away the rights of LGBTQ young people and refuse them safety, sympathy, and privacy, we risk losing the next fantastic entertainer, or gymnast, or author. Queer and trans kids need our support now, before it’s too late,” Ellis added.
The slogan “protect our kids” has evolved into a rallying call to attack the LGBTQ+ community, which is exactly why we need to dematerialize the rhetoric, according to Lisa Bright, Ogilvy Chief Creative Officer. “We live at a time of misinformation and politicized messaging.” Ogilvy is proud to partner with GLAAD and so many significant voices on this PSA campaign that celebrates coming-of-age stories that anyone can relate to and speaks to the worthiness of everyone,” Bright continued.
In addition to Feldtstein’s campaign, River Gallo’s, filmmaker, actor, model, and intersex rights activist, and Ryan “R. K.” Russell’s, bisexual author, and former NFL player, are available now:
The week of April 22nd will be the day’s premiere for the rest of the campaign, along with the rest of the inaugural “Protect This Kid” Heroes class.
Follow @protectthiskid on social media to learn more about the campaign.
